![]() ![]() Marketers get in touch with their clients (per month): 2-3 times ( 32%), 4-6 times ( 19%), once ( 17%), 6+ times ( 16%).ġ8% of emails are sent on Thursdays, 17% on Tuesdays, 16% on Wednesdays. And email marketing statistics have a thing or two to say about the perfect email frequency and sending time.Ħ1% of subscribers/ customers would like to receive promotional emails every week, 38% – more frequently. When it comes to converting, one needs to know the best time to send email. Organizational goals of B2B content marketing (Source: Content Marketing Institute) Email frequency and timing – social media & social media advertising (75%),Įmail marketing is mostly used for lead generation ( 85%), sales ( 84%), lead nurturing ( 78%), and customer retention ( 74%). Biggest opportunities for brand awareness (Source: Campaign Monitor)Ĥ0% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy.ģ7% of respondents name email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%.Įmail marketing ( 84%) is the most implemented marketing tactic in B2B business, followed by: ĥ9% of marketers believe email is over twice as effective at generating leads than channels such as PPC and paid social media.Įmail marketing acquired 40 times more customers than Facebook and Twitter combined with the average click-through rates for each channel:Įmail marketing comes in second, followed by content marketing and paid media, ranked as the top four opportunities for developing brand awareness for small businesses. It can be used for multiple purposes, and it converts! The stats below prove it:Įmail generates $36 for every $1 spent, meaning email marketing ROI is 3600%.ġ8% of companies achieve email marketing ROI greater than $70 per $1 invested. ![]() So why is email marketing so popular? Email marketing = ROI. ![]() Time spent checking email (Source: Adobe) Importance of email marketing in 2023 5 hours a day are spent checking email (work+personal).Email is the first check of the day for 58% of users.First check of the day (Source: OptinMonster) ģ1% of marketers use email newsletters as a top channel to nurture leads. In Europe, North America, and APAC, email marketing is the most widely used technology for customer engagement – 77.6% ( compared to 62% produced by content management and 61% shown by social media).Ģ9% of marketers rate email marketing as the most effective marketing channel (25% for social media, 22% for SEO, and 25% for content marketing).Ĩ7% of B2B marketers use email channel for distributing content. Email statistics across continents (Source: Smart Insights)ħ7% of B2B buyers prefer to be contacted over email – more than double any other channel. On average, a good response rate to aim for is 10%. The average email bounce rate across all industries was 2.76%. ![]() The average unsubscribe rate for 2022 was 0.1%. Meanwhile, the average click-to-open rate was 10.5%. Ģ2% of marketers report email click-through-rates over 20% as opposed to industry average of 10.69%. In 2022, the average open rate was 19.66%. Ĩ9% of marketers use email as the primary channel for generating leads. In 2023, an average of 347.3 billion emails are sent and received per day-a 4.3% increase from the previous year, and it’s forecasted to increase further by a similar margin in 2024, hitting 361.6 billion. And yet the numbers show that it is stronger than ever. Email is being questioned as a marketing channel every year. ![]()
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